"We approached X1 after deciding to re-brand the business as we were impressed by the range of services they offered. They helped and advised us through the process of changing our corporate identity and we were thrilled with the finished products. The personal level of service was excellent and we felt fully-supported throughout the launch. They are definitely more than just a printing company!"
Georgina Curtis - Spirit Conferencing Events Manager
The Spirit Conferencing Logo
The first stage in creating a brand for Spirit Conferencing was developing a logo. Following an initial meeting, a number of logo ideas were produced, and presented on an A1 inkjet sheet so that the Spirit team could compare and contrast them.
The Spirit team liked the fourth one down on the left, but decided they wanted an 'angel' symbol above the first 'i'. A number of sketches were prepared, including the one below...
This provided a good 'starter for ten', and after some more thought, the Spirit team came up with a sketch of what they wanted.
X1 then digitised the sketch. It then went through a number of iterations, before a final 'angel' was chosen.
The angel was then integrated into the Spirit lettering, in various colour combinations, wth Rubine Red being chosen for the finalised logo.
This logo was then incorporated into the Spirit Conferencing stationery...
feedback forms and conference pads...
and a brochure. The covers were produced on metallic grey board, printed with spot colours of metallic red and silver. A business card slot was included, along with a 'pouch', allowing relevant documents to be stored.
The brochure's inserts were digitally printed, reducing the print lead times, allowing them to meet the usual tight deadlines set for the launch date.
To download a PDF of the brochure, click here. And if you are planning to hold a conference in the near future, you'll find their details on our links page.
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